+557,747 clicks
MetroDental — 557,747 clicks
MetroDental — 557,747 clicks
& 86% SEO optimization
Facebook · Google Ads · SEO
Facebook
434,039
Clicks +100.8% MoM
Google Search
123,708
Clicks +90.35% MoM
Technical SEO
86%
Optimization score +48% YoY
Total clicks: 557,747
Context
MetroDental wanted to triple online bookings and improve the site’s organic visibility.
Adopted strategy
- Facebook Traffic campaign — targeting dentistry & dental hygiene.
- Google Search Ads — keywords “dental clinic”, “orthodontist”, etc.
- On-page & technical SEO audit — cleaning, optimization, thematic articles.
Key figures
| Leads | — |
|---|---|
| Total clicks | 557,747 |
| Total impressions | 39,688,416 |
| Facebook engagements | 6,461,610 |
| Overall CTR | 1.41% |
Quick overview
- +100.8% Facebook clicks MoM (434,039 clicks).
- Google Ads CTR rose to 4.81% (+90.35% MoM).
- SEO score of 86% (avg. position 12.9).
Action plan
- Facebook Lead Ads — dentistry & SSO audiences.
- Google Search — focus on transactional keywords.
- Techno-semantic SEO — internal linking, Core Web Vitals, dental health blog.
